Opening a local shopping centre is always a community milestone. After months and often years of construction it opens to offer more parking, convenience and great new retailers. To celebrate the opening of Matraville Peninsula Village, it was essential to invite the mayor, a local, to cut the ribbon and declare the centre open. Crowds gathered with their letterbox flyer featuring great specials in hand. Cubes organised the event, publicity, local advertising and retailer relations to deliver a small, yet effective local launch.