It’s a whole new ball game for the Qantas Wallabies with Cubes creating money can’t buy experiences to drive acquisition and brand engagement.
Iconic Australian fashion house, Sportscraft, joined forces with the Qantas Wallabies in 2010 as their Official Supplier of the formal and travel uniforms. As a result Sportscraft could develop a suite of unique promotions, social media campaigns and player appearances to attract new customers and create loyalty with existing customers.
In August 2012 prior to the first game of the Bledisloe Cup, four team members made an instore appearance at Sportscraft Westfield City Store. Dressed to impress the players delighted a packed store of VIP’s by sharing insights into their training, diet and expectations going into The Rugby Championship. Cubes was involved in all touch points from ARU liaison, communication creation to the ARU and Sportscraft database, meeting and briefing the players, through to post event publicity. It was a huge success.